HOOK LAB BUSINESS

BUILT FOR BRANDS THAT WANT CREATORS,
NOT COLD DMS.

Hook Lab is where TikTok Shop creators plan, post and get paid. Business puts your brand inside that room: a network of creators who are already selling, a page of your own, and direct access to the people moving product in your category.

Create your brand account

Already have a brand account? Log in

WHAT BUSINESS GETS YOU

The creator network

Browse the Hook Lab creator directory inside your brand portal and invite creators who actually fit your product. No cold DMs, no agency middleman.

Daily Climb spotlight rotation

Your brand featured in the Daily Climb, the morning email and edition page Hook Lab creators read every day. Business brands rotate through the Featured Brand slot, one brand per day. How often your turn comes up depends on how many Business brands are active.

In-app brand pop-up

Your offer pops up for members inside Hook Lab while they work, on the same daily rotation as the spotlight. One featured brand a day, in front of creators who are actively selling.

Your own Hook Link page

A public brand page with your products and a work-with-us door, so the right creators can find you too.

Direct chat with creators

Talk to creators right inside Hook Lab. Deals, samples and deadlines in one thread instead of a buried inbox.

Verified creator earnings

Creator pages in your portal show earnings Hook Lab verified from the accounts each creator connected (Impact, CJ Affiliate, Awin and YouTube), kept separate from the GMV a creator lists themselves. You see real numbers, not screenshots.

Retainer Rooms, fee waived

Contracts, deliverable checklists and payments in one shared room. The 1% RetainerFlow fee is waived for Business members.

Radar category intel

See which products and videos are climbing in your category this week, so you seed what is already moving.

Verified brand badge

A verified badge on your page and in chat, so creators know your brand is real before they reply.

Brand to Watch priority

Business members get first look at Brand to Watch spots in The Hook, the Hook Lab magazine creators actually read.

Launch announcement

When your brand joins, we introduce you to the community in the Hook Lab Discord. Your first creators are already there.

Straight talk: the creator directory is live for Business members today, inside the brand portal. Collab briefs are still rolling out to Business members first, before anyone else gets them. Everything else on this page is live today. After you join, a one-time placement setup grabs your logo and asks which placements you want: The Hook magazine, the Daily Climb email, and the in-app pop-up.